All Babies Want To Get Borned

Propaganda is presented in a variety of ways, but in particular, I want to focus in on the movie Juno. The movie centers on a sixteen year old girl who finds out that she is pregnant. Her first instinct is to have an abortion, but changes her mind last minute after being confronted by a protester in front of the clinic, where she was supposed to have her abortion. The movie centers on her experiences during her pregnancy, as well as the experiences of the adoptive parents. Juno features the Pro-Life campaign, and presents it in a way that is non- threatening to its viewers.
When Juno decided to have her abortion at the local clinic, she is confronted by one of her peers protesting abortions and picketing with a sign. The sign emphasizes the use of Pre-Persuasion, because the idea of protesting abortion is commonplace in our communities. For instance, there are almost always people protesting in front of the Planned Parenthood in West Chester.
In the movie, the sign said, “No babies like Murdering,” and had a cute picture of a baby illustrated on it. The protester, Su-Chin, kept saying, “All Baby’s Want to get borned,” which embodies the propaganda technique of repetition. When Juno fails to recognize her attempts, Su-Chin proceeds to tell her that babies have fingernails. This minute detail is the main factor that sparks Juno’s change in decision. From there, Juno decides that adoption is the best choice for her baby.
The Pro-Life Campaign is reinforced throughout the movie by establishing an emotional appeal as well. Instead of Juno having an abortion, she decided to give the baby to a loving family. Even when the husband decides to leave his wife, Juno still goes through with the adoption, because she knows how happy she will be making Vanessa (the prospective mother). When Juno finds out that Vanessa’s husband no longer wants to be involved, Juno writes Vanessa a note on a piece of scrap paper that says, “If you’re still in. I’m still in.” Vanessa hung that note in the baby’s nursery, which shows how happy Juno made her., and how important it was to have the baby in the first place.
Another stratagem of propaganda used within the movie is the process of delivering a particular message to the audience, and this message is Pro-Life. This message is reinforced throughout the film by focusing in on the fact that Juno made the choice not to have an abortion. In a conversation with Vanessa, Juno said, “I am giving you the gift of life, screaming, pooping life, and you don't even have to be there when it comes out all covered in blood and guts.” Juno constantly talks about wanting the baby to have a good home, because she is only sixteen and ill equipped to have the baby herself. Overall, this movie encompasses the Pro-Life campaign and presents it in a quirky way that appeals to a large audience. Juno captures the minds of the teenage population, and presents an alternative to abortion for unwanted pregnancies. This is all achieved through the stratagems of propaganda, and is filled with emotional appeals.